yikes
A White Journalist Who Did Blackface For His Book, And More Of This Week's 'One Main Character'

Every day, somebody says or does something that earns them the scorn of the internet. Here at Digg, as part of our mission to curate what the internet is talking about right now, we rounded up the main characters on X from this past week and held them accountable for their actions.
Each day on twitter there is one main character. The goal is to never be it
— maple cocaine (@maplecocaine) January 3, 2019
This week, we've got Jerry Seinfeld (again), an AI guy's bleak take on the future and a white writer who did "disguised" himself as Black for his book about racism.
Wednesday
Jonathan Ross
The character: Jonathan Ross, misc. AI guy, enjoyer of a very healthy relationship with human interaction
The plot: According to his X profile, Ross is the "CEO & Founder, Groq®™" — yet another large language model company. Why does it have two separate trademark symbols? That's none of your business.
But regardless of his belt-and-suspenders take on trademarks, Ross has the kind of wince-inducing AI hot-take that you'd expect from someone in this industry. He doesn't seem to have a very good read on why people do what they do in the real world, and his big claims about AI's societal impact evoke a "NFT guy telling you how ape JPEGs are going to revolutionize art" vibe.
Bonus: in 20 years people will think of drinking as antiquated and humorous as attending a seance. "How did people think that was a good idea?!"
— Jonathan Ross (@JonathanRoss321) May 29, 2024
The repercussion: Ross got clowned on by people like us, just as you'd expect — but it's worth noting that even some true AI believers couldn't bring themselves to agree with this terrible prediction.
AI will disrupt a lot of things, but drinking will not be one of them.
— Jon Mitchell (@mitchelljon) May 29, 2024
one of those tweets that makes me so glad i don't live in san francisco
— cold 🥑 (@coldhealing) May 29, 2024
every person who works in ai is the weirdest fucking person you’ve ever seen in your life. https://t.co/xg2KIb3km6
— patrick cotnoir (@patrickcotnoir) May 30, 2024
Prediction: binge drinking will displace AI within 5 years https://t.co/K0UCJQwlJp
— Judith Butler Bible Thumper (@philosophysux) May 30, 2024
Please go out and listen to music and have some sex or something https://t.co/SDyU67CPYX
— Arielle Castillo (@ariellec) May 30, 2024
My AI earbuds after hearing this: https://t.co/rGBre5vbkT pic.twitter.com/j3VdYfZ8lT
— Justin Whang 🐙 (@JustinWhang) May 30, 2024
you might wanna spend a bit more time with people outside tech. learn how they feel about things.
— Robot James 🤖🏖 (@therobotjames) May 30, 2024
prediction: AI will displace the quiet beauty of the first nice day of spring, the ecstasy of knowing others and being known, the thrill of a perfectly timed joke, and the wonder of little quotidian discoveries https://t.co/FfjBHVnjih
— paris martineau (@parismartineau) May 29, 2024
Person I am trying to flirt with: So what are you into?
— jake™️ (@uhohjake_) May 30, 2024
AI in my ear: pic.twitter.com/gNjmE2mLDV https://t.co/5k9Sy82ZjG
i don’t know how to tell you this, but ai isn’t gonna make you not weird https://t.co/00sKOt9ql0
— lil uzi perf (@ken_wheeler) May 30, 2024
Grant Brunner
Tuesday
Jerry Seinfeld & Israel's X account
The characters: The X account for the state of Israel, comedian Jerry Seinfeld
The plot: Jerry Seinfeld must be determined to feature in each one of our main character lists, because he's back again with another embarrassing online moment — but this time, he's sharing his spot with the state of Israel.
As Israel continues its brutal assault on Palestinians in Gaza, the country's official X account is busy posting celebrity endorsements, and the latest is a clip from Jerry Seinfeld's interview with journalist Bari Weiss.
.@JerrySeinfeld 💔
— Israel ישראל (@Israel) May 28, 2024
Thank you. pic.twitter.com/OVaNkqajay
I use the term "interview" loosely, because all we see in the 51-second video is Seinfeld being asked questions and responding with a largely vague, incomprehensible smattering of words.
The repercussion: It's not clear why Israel's social media person chose to post "thank you" alongside a clip in which Seinfeld says close to nothing of meaning or value, but people on X were bemused by the decision.
(And, of course, no dunk on Seinfeld would be complete without someone reminding us all that he dated a 17-year-old when he was 38.)
Ok I need you to watch this clip. He doesn’t even say anything https://t.co/jqobBgin7g
— vague skies (@galacticdad) May 28, 2024
Jerry Seinfeld getting asked why his visit to Israel was so powerful pic.twitter.com/GxW79ner1X
— Ben 🏳️🌈🍀🎬 (@The_GM_is_God) May 29, 2024
He must have been thinking about the Unfrosted reviews https://t.co/KdXtQGMFZM
— gianmarco (@GianmarcoSoresi) May 29, 2024
Genuinely not sure what I’m supposed to be getting from this. He doesn’t say anything https://t.co/5iFa0pjT5r
— Mr. Chau (@Srirachachau) May 29, 2024
The official Israel account tweeting out Jerry Seinfeld crying to Bari Weiss feels like some bizarre new rubicon being crossed pic.twitter.com/ZloDzdLhUj
— Michael Tracey (@mtracey) May 29, 2024
Literally this scene from the office https://t.co/8MVjn1Gj6g pic.twitter.com/xd2hrvePgk
— Eric Cartman’s mother (@kermiesippymilk) May 29, 2024
This clip, from a PR point of view, is interesting because nothing of substance is actually said but it gives space for the viewer to give it whatever meaning they want.
— uospɹɐɥɔᴉɹ uᴉʌǝʞ 🇨🇦🇦🇬🏳️🌈 Limp Wristkit (@KORichardson) May 30, 2024
It's great comms and horrible journalism, all at the same time. https://t.co/E6GgXtH843
did you know that jerry seinfeld helped write trap queen by fetty wap?? google “jerry seinfeld 1738” to find out more https://t.co/Drs5pD89qO
— Hurt CoPain (@SaeedDiCaprio) May 28, 2024
Darcy Jimenez
Tuesday
Sam Forster
The character: Sam Forster, writer, maker of truly awful decisions
The plot: Okay, strap in people, because this is one of the wildest, most mind-boggling main characters we've ever had the displeasure of featuring.
On Tuesday, journalist Sam Forster took to X to announce the upcoming release of his new book, "Seven Shoulders" — in which he, a white man, "disguised" himself as a Black man to "document how racism persists in American society."
Last summer, I disguised myself as a Black man and traveled throughout the United States to document how racism persists in American society.
— Sam Forster (@ForsterSam) May 28, 2024
Writing Seven Shoulders was one of the hardest things I’ve ever done as a journalist.
It’s out on May 30th:https://t.co/jK2kvIPh1H pic.twitter.com/TE8mEfOiHi
An article by The Independent, who accessed a copy of the book, confirmed that it is as horribly offensive as it sounds: Forster's disguise consisted, according to the newspaper, of a "synthetic Afro wig, colored contact lenses" and lots of "Mocha"-shade Maybelline foundation. Yikes.
As if that's not bad enough, the self-written Amazon page for Forster's self-published book describes it as "the most important book on American race relations that has ever been written." That's one bold, ridiculous claim.
The repercussion: People on X were astonished not only by how casually Forster admits to doing blackface, but by his suggestion that this deeply offensive practice is the only way to truly understand the experience of Black Americans as a white person. The ignorance is truly astounding, especially given that the book claims to be a groundbreaking examination of racism in the US.
U had to do blackface to understand the issues black ppl face….?
— court (@k1llacourt) May 28, 2024
If you knew any black people, they would have saved you from getting torched on the internet because they'd have told you this was a bad idea
— I Smoked Trump On 34 Criminal Counts (@BlackKnight10k) May 28, 2024
What were you thinking
— Owen Jones (@OwenJones84) May 28, 2024
[Eddie Murphy voice]: Excuse me??
— Elie Mystal (@ElieNYC) May 28, 2024
You're a journalist. You could have just interviewed some Black Americans.
— Imani Gandy (Orca’s Version) ⚓️ (@AngryBlackLady) May 28, 2024
This is wild especially considering some other white dude already did this and there's no way your book is the most important book ever written on race relations. That's a comical statement.
You could have spoken with Black Americans...
— TrueWordsRSpoken (@TruWordsRSpoken) May 28, 2024
I have serious questions as to WHY and HOW you disguised yourself as a Black American to write this book!
https://t.co/T9qbxJTyq8 pic.twitter.com/dQ0NHS6oC6
— doctor acula (@Beardynoise) May 29, 2024
A Canadian white man cosplays in blackface for a summer instead of just interviewing black people about their lived experiences. To then the write a book about your cosplay experience and claim it to be the most important book on race relations is true colonizer behavior. https://t.co/OoqPf4amvM pic.twitter.com/OqL7X9ypMy
— Elle Elle Jones (@allcurledup) May 28, 2024
How do you not buy a book hard enough that it actually literally takes money out of the author's bank account? https://t.co/U5fKhDtj0c
— Jill Hopkins (@Jillhopkins) May 28, 2024
Darcy Jimenez
Read the previous edition of our One Main Character column, which featured celebrities calling for Kevin Spacey's return, Rudy Giuliani's patriotic coffee beans and a husband disrupting his wife's big moment.