'This is another level of war'
A Massive Leak Of Google Search Documents Sparks Fury Across The Industry
How Google organizes the web has been one of the greatest unsolved mysteries of the internet. The black box was finally opened this week.
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The Lede
For more than 25 years, precisely how Google organizes the web has been one of the internet's greatest unsolved mysteries. Google is the front door to the internet through which so many businesses are dependent, yet its constantly evolving algorithms have remained closely guarded behind lock and key. Until this week, when the black box was finally opened.
Key Details
- A trove of 2,500 documents containing highly coveted secrets about how Google ranks its search results began circulating among a handful of search-engine-optimization experts.
- "This is another level of war between SEOs and Googlers," said Lily Ray, a vice president at the SEO agency Amsive.
- The leak has stoked more distrust in Google just as it prepares to rewrite the rulebook.
